Form submitted successfully, thank you.

Error submitting form, please try again.

Tag Archives: Branding

Some times when you find the right person, you need to lock it down.

These are some videos we have produced about life and love and the perfectly cut Passion Fire diamonds we carry in our shops and on-line. We wanted to celebrate the release of a cartoon hero I grew up with, Green Lantern. We find these videos help promote our brand and drive some traffic to our...

View full post »

An offer no reasonable man could refuse.

I’d gotten to that Red-Star table by positioning myself early and ugly in that regard. As a Master Gemologist Appraiser—one of 41 in the U.S.—I understood the physics and optics of gemstones as well as any in the South Hampton Roads Area, and what constituted value in a gemstone. I’d apprehended early what true added...

View full post »